Making the Technical Sale
I came upon this book under very odd circumstances, to say the least. I am a
developer first and foremost, so the suggestion by my employer that I sit
through a half-day seminar on the art of making technical sales was greeted
with less than enthusiasm.
Thankfully, the speaker turned out to be a fellow techie - none other than
Rick Greenwald, author of several highly technical O'Reilly books about
Oracle database technologies. Once I knew this, I was prepared to at least
Rick shared with us numerous tips and tricks about making technical sales,
and my attitude quickly changed to one of absolute fascination. For the first
time, here was all of the genuinely important information about selling,
which technical people - whether we are completely "behind-the-scenes"
developers or sales consultants traveling to customers' sites - need to... (more)
The CSS3 Anthology by Rachel Andrews is subtitled instant CSS answers,
how-to's, and examples. This subtitle clearly explains the goal of this book.
The book consists of nine chapters. The first chapter is a quick review of
CSS. The other chapters cover major topics such as text styling, image design
elements, navigation, tabular data, forms and user interfaces, CSS
positioning basics and CSS for layout. The topics in each chapter are laid
out in the form of a question followed by one or more solutions and then a
discussion explaining why that solution was offered. Here is an exa... (more)
Microsoft released VB6 at the start of 1999, which is almost 8 years ago.
It's hard to imagine that there are developers who are still actively using
VB6, but from the blogs and letters to the editors of many .NET magazines
that I have read, it seems that this is truly the case.
Microsoft has stopped creating service packs for VB6 and has announced that
support for VB6 will come to an end sometime in 2008. As a result, companies
will have to make hard choices to either maintain their VB6 applications on
their own or move them to VB 2005. If they plan to move them to VB2005, they ... (more)
Beginning C# Object-Oriented Programming is a well-written book that meets
the stated goals of its author: "The target audience for this book is the
beginning C# programmer who wants to gain a foundation in object-oriented
programming along with C# language basics." This book works on a lot of
different levels. It gives the beginner a good feel for the software
development life cycle (sdlc). It goes from cradle to grave in discussing the
application design and implementation.
The book starts by laying out the foundation for a sample application called
the office supply ordering ... (more)
Murach's SQL Server 2012 for Developers by Brian Syverson and Joel Murach is
an introduction to SQL Server 2012 and to developing key T-SQL (Transaction
SQL) skills to become a successful developer. T-SQL is the language used by
SQL Server to communicate with SQL Server databases. This book continues the
Murach philosophy of using twinned pages to enhance the learning experience
by repeating and enhancing the information on the first page with information
on the facing page. I like this approach as it helps to reinforce the
concepts being presented.
The book contains 23 chapters... (more)